A lot of the time, we assume that things don’t evolve. This may result in us making statements like:
“Globalisation results in the loss of local cultures, and the Westernisation of many indigenous cultures”
“Technology has killed the simple pleasures of life because we now prefer to spend time on the computer to taking a stroll in the park”
“The media is destroying our moral values”
“The rise of e-books shows how the book has no place in modern society”
However, if we consider that the concepts above – culture, simple pleasures of life or moral values – are not static and that they evolve, we might argue that technically, globalisation doesn’t cause cultures to disappear, they merely evolve (as they always have). Similarly, as a concept, simple pleasures haven’t disappeared, it’s just that their nature has changed. Where we once might have seen a walk in the park as a simple pleasure, we now redefine our simple pleasures as things like lying in bed while listening to our iPods. Likewise for moral values – the concept of having moral values hasn’t vanished, it’s just that our moral values might have evolved with the times (as they always have). With e-books, technically, the very presence of e-books shows that there still is a place for the book – just in an evolved form.
Go through past-year GCE A level essay questions, and identify concepts where this argument applies.