Language: Phrasing matters

20 05 2011

Advertising encourages a desire for products which people do not actually need. Discuss.

Not great:

“Some forms of advertising are beneficial because they promote a desirable message. For example, advertisements on recycling”

This might be marked as irrelevant, because such advertisements have nothing to do with promoting products.

However, a bit of rephrasing makes this relevant:

“Some forms of advertising do not even advertise products, let alone products we do not need. For example, advertisements on recycling”


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