What distinguishes a flat, “dull but sensible” (read: 13-marks-for-content essay) essay from one where “depth is evident” (read: >19-marks-for-content essay)? Try development. Your topic sentence is just the beginning – pack in multiple reasons to justify your topic sentence, and exemplify them. And the best writers will do this succinctly too.
For instance, if you were to argue that there has been a change in preferences from the traditional book to the e-book, you might use the rise in e-book sales to support your argument. Sensible, but dull. Or perhaps you’d use a comparative example instead – the rise of the e-book, compared with the fall of the traditional book. Definitely better, but it still could be improved by including some of the following points:
- IKEA Redesigns Classic Bookshelf, Foreshadows the Demise of Books
- E-Books: Why Barnes & Noble Avoided Borders’ Fate
- Great digital expectations